Gist: More and more businesses are turning to the website Groupon to lure customers to their place of business. Typically, Groupon targets small, local merchants for their deal of the day. Due to Groupon's immense popularity, these neighborhood businesses can have trouble handling a large number of new customers. This can lead to a bad experience for the new customer.
If people have to wait in long lines to redeem their coupons, there is a small likelihood of them being a repeat customer. A new eco-friendly automobile shop offered a discounted oil change. They had 700 new customers in one day. Groupon took half of the companies profits from the deal. Groupon should be seen as a marketing tool to get people in your store and not necessarily a way to make money.
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